Author: Stephen Bowen

Most of the time, when an agency talks about personalization in their fundraising appeals, it means they added the donor’s…

For decades, fundraising programs have been built around channels. There was a direct mail program, an email program, a digital…

For years, fundraisers and marketers relied on a simple formula: write a strong appeal, create a handful of variations, and…

Maverick was built by people who have spent their careers helping conservative organizations grow, engage supporters, raise money, and achieve…

Today, America turns 250. That’s 250 years of perseverance, innovation, sacrifice, and freedom. For 250 years, generations of Americans have…