Insights
No buzzwords. No recycled advice. Just real-world perspectives on what drives results.
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Insights from the world of fundraising and advocacy
Marketing and fundraising are constantly evolving. Audiences change. Technology changes. The news cycle changes. What worked yesterday may not work tomorrow. At Maverick, we’re committed to questioning conventional wisdom, testing assumptions, and sharing practical insights from the worlds of fundraising, advocacy, direct mail, digital marketing, and supporter engagement.
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Personalization Isn’t Putting Someone’s Name in an Email
Most of the time, when an agency talks about personalization in their fundraising appeals, it means they added the donor’s first name in a couple of places. Hi {First Name}.Thanks, {First Name}.Can…
Latest writing.
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Stop Thinking in Channels, Start Thinking in Audiences
For decades, fundraising programs have been built around channels. There was a direct mail program, an email program, a digital…
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Evergreen Copy is Just Old News
For years, fundraisers and marketers relied on a simple formula: write a strong appeal, create a handful of variations, and…
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Welcome to Maverick
Maverick was built by people who have spent their careers helping conservative organizations grow, engage supporters, raise money, and achieve…
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Happy Birthday, America
Today, America turns 250. That’s 250 years of perseverance, innovation, sacrifice, and freedom. For 250 years, generations of Americans have…
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Let’s Build Something That Wins.
If your campaign, cause, or organization is facing a moment that matters — we’d like to help.